Geoff Johnston — Senior Copywriter & Content Strategist
● Available for direct contract, agency freelance & full-time senior roles
Fluent brand voice
in an era of machine noise.
Enterprise brands, regulated industries, and fast-moving agencies need more than copy.
They need full-funnel messaging architectures, retention frameworks, and high-stakes narrative strategy that converts without corporate fluff.
And I need coffee and money for more coffee. Let’s connect!
Contact Direct · LinkedIn Profile · Selected Case Studies ↓
Selected Client & Agency Engagements
GameStop · AT&T · Samsung Mobile US · UCB Rare Pharma
Selected Case Studies
Loyalty CRM · Enterprise Brand Governance · Omnichannel Merchandising
GameStop Corp.
PowerUp Rewards & Brand Tone Guide · Multi-tier loyalty mechanics, tone-of-voice governance, and pop-culture merchandising deployed across 5,000+ retail locations and digital CRM touchpoints.
Retention Marketing · Direct Response · Modular Direct Mail
Javelin Agency · Client: AT&T
AT&T THANKS® Rewards CRM · High-volume modular direct response copy, entertainment perks, and lifecycle retention matrices tailored across national subscriber tiers.
Real-Time Social Disruption · High-Engagement Viral Campaign
Cheil Dallas · Client: Samsung Mobile US
Real-Time Social Disruption · “Let Us Know When It Folds” (74k+ Likes, 24k+ Retweets, organic viral reach featured on MarketWatch).
Regulated Healthcare / Pharma · Patient Narrative & Experience Strategy
Omnicom Group / Targetbase · Client: UCB Rare
MG Connections Patient Hub · Pitched and authored foundational brand narrative and UX copy using an extended navigation metaphor for rare-disease patients and caregivers.
GEOFF JOHNSTON 